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MY STORY
The founder of The Artful Storyteller, Annabel Semedo is a Brand Strategist and Content Creator with over 15 years' experience in building strong and reputable brands. She does this by creating insightful strategies, compelling narratives and award-winning campaigns and events that deeply connect with audiences and inspire action for maximum impact and ROI.
With a breadth of experience across Corporate, Not-For-Profit and Government, she has worked in Financial, Professional and Environmental Services and Healthcare. Her ongoing success is attributed to her superior English grammar, attention to detail and storytelling abilities; crafting any business idea - no matter how bland - into a creative, authentic and 100% accurate content masterpiece that demands its audience's attention, engaging and motivating them to take action. Her secret ingredient is her high emotional intelligence (EQ) and in-depth understanding of her audience for winning both hearts and minds.
As a young girl, Annabel always loved telling a good story and is truly passionate about creating meaningful connections with people and enriching experiences through the power of evidence-based insights, impactful storytelling and shared-value partnerships - her specialties. This is what led her to a career in Marketing and Communications with a Bachelors Degree from the renowned Charles Sturt University, Bathurst.
Having worked and volunteered across multiple industries and sectors for large and small to medium enterprises - both in-house and agencies - Annabel has an extensive network of valuable media contacts and C-suite executives across Australia.
Specialties: Strategic Internal and External Communications, Brand Marketing, Copywriting, Digital and Social Media Marketing, Corporate Partnerships, Event Management, Stakeholder Engagement and Relationship Management, Public Affairs/Media Relations and Reputation Management, and Advertising.
Good storytelling is an art. It evokes emotion and inspires action.
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SERVICES
The Artful Storyteller provides a range of services depending on your business needs. These may include either one or all of the following*:
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Brand strategy including the development of your Customer Value Proposition (CVP), Tone of Voice (ToV) and Brand Guidelines.
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Communications and Content Strategy including Content Calendars and Communication Plans with recommended communication tactics and channels to effectively reach all your target audiences and achieve your business and communication objectives.
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Copywriting (long-form and short-form) and Content Development for printed materials, brochures, eDMs, DMs, websites, and/or your social media sites.
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AI fact-checking, editing and proofreading your content.
If you have the time and skills to write your own content but need a meticulous eye to review and revise your work to ensure it's 100% accurate (protecting your brand's reputation) before it's published.
* Package rates may apply if multiple services are required during the initial consultation.
AI fact-checking, Editing and Proofreading
Brand, Communications and Content Strategy
Copywriting and Content Development
MY CLIENTS & COMPANIES I'VE WORKED FOR
AWARDS
Shared Value Project Award Winner 2024
Our team at Conservation Volunteers Australia proudly won the Climate and Nature category for our collaborative partnership with Arup and work in bringing nature back to urban cities to address the negative impacts of biodiversity loss through the successful creation of our Leaders for Nature™ Forums, Nature Blocks™ initiative (in partnership with Bupa) and 'Biodiversity in Your Backyard' research report.
Chant West | Conexus Financial 2014 Super Fund Awards Finalist: Best Fund - Innovation
In recognition of our project team's collective efforts towards the innovative Suncorp Everyday Super (EDS) and pension product - a first for the business. Designed for personal and business customers with simpler superannuation needs by combining a super account, transition to retirement (TTR)
account and a pension account in one.
Suncorp Everyday Super Award
Received an internal award for my content strategy and development towards the external launch of the Everyday Super website. The product attracted almost 1000 new accounts and $6.5m in FUM, only a few months after it was launched.
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CONTACT
(+61) 424 254 485
Contact me by filling in the form below and I will get back to you ASAP, or feel free to give me a call to discuss how we can craft your story for success.